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Logo of Genuine Beef from Midland, South Dakota, featuring a diamond shape with the initials "GB" in a stylized font and the word "Genuine" prominently displayed. The color scheme includes black and gold, emphasizing quality and authenticity in beef products.
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Midland, SD

Genuine Beef

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Our Mission

To provide a direct connection between our ranch and your table. We raise superior beef naturally - no hormones, no shortcuts - using sustainable practices that respect both the animal and the environment.

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About Us

Black cows grazing in a sunny pasture with a clear blue sky, showcasing a rural landscape. The cows are wearing identification tags, highlighting aspects of cattle farming and livestock management.

Our Products

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Welcome to Genuine Beef

... a family-owned, first-generation cattle operation. Our purpose is sustainability for us as beginning ranchers, for the cattle, and the land we care for. We raise top quality beef in the heart of South Dakota, and we want you to experience pure nutrient packed genuine beef raised naturally with care from start to finish.
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Black and white image of a cow standing in a pasture, showcasing its distinctive markings and ear tag, with other cows visible in the background. The scene captures a rural farming environment.

All Natural Beef

Here at Genuine Beef, we offer quality all-natural beef currently available in a grill pack (check it for more information on what is in a grill pack). We will have available quarters, halves, and wholes coming this fall. This allows us to share with you and your family the quality you deserve, straight from the source. We want you to know where your beef comes from. Our cattle are born and raised here in South Dakota, where they are regeneratively pasture-raised and corn-finished. We offer quality that matters.
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