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Logo of Genuine Beef from Midland, South Dakota, featuring a diamond shape with the initials "GB" in a stylized font and the word "Genuine" prominently displayed. The color scheme includes black and gold, emphasizing quality and authenticity in beef products.
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Midland, SD

Genuine Beef

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Our Mission

To provide a direct connection between our ranch and your table. We raise superior beef naturally - no hormones, no shortcuts - using sustainable practices that respect both the animal and the environment.

A cowboy and a young girl riding horses through a green pasture with cattle grazing in the background, showcasing rural life and horseback riding.

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Black and white cattle grazing in a green pasture under a clear blue sky, with several cows in the background.

Our Products

Silhouetted cows against a vibrant sunset, reflecting in a small puddle, with trees and a farm landscape in the background.

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Welcome to Genuine Beef

... a family-owned, first-generation cattle operation. Our purpose is sustainability for us as beginning ranchers, for the cattle, and the land we care for. We raise top quality beef in the heart of South Dakota, and we want you to experience pure nutrient packed genuine beef raised naturally with care from start to finish.
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A farmer sitting in a field with a child, surrounded by a herd of black and white cows, showcasing a rural farming lifestyle and family connection in agriculture.

All Natural Beef

Here at Genuine Beef, we offer quality all-natural beef currently in quarters, halves, and wholes. This allows us to share with you and your family the quality you deserve, straight from the source. We want you to know where your beef comes from. Our cattle are born and raised here in South Dakota, where they are regeneratively pasture-raised and corn-finished. We offer quality that matters.
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